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February 15, 2010 "Race for the Gold: The Winter Olympics Just Got Social" By Christopher Mack at insidesocialgames.com
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November 3, 2004 Raptors.com launches "High 5", enabling fans of the team to compete for prizes by making their picks before every Raptors game, powered by Exponentia.
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October 14, 2004 Exponentia begins 3rd season providing live mobile and web-based voting for TSN, Canada's Sports Leader.
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September 17, 2004 On September 17th a panel of experts chose Exponentia's Mobile MUSE proposal to develop cutting edge cultural content applications for the mobile device in advance of the 2010 Olympics in Vancouver. The proposal, submitted with a group of New Media partners was approved for funding and a prototype is scheduled for release in March 2005.
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August 30, 2004 The Montreal Canadiens join the roster of professional sports clients relying on Exponentia's suite of live interactive games to engage their fans. The Canadiens will launch Pick'n'Win with the beginning of the NHL season this year.
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July 16, 2004 The One Tonne Challenge, an initiative of Environment Canada's Climate Change Bureau, selects Exponentia to deliver compelling interactive entertainment to engage and educate visitors to the web-site. Climate Change Trivia, and a series of animated tips to introduce Canadians to how they can help reduce green-house gas emissions are due to launch in November, 2004.
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July 1, 2004 RLG International, a leading international management consultancy, partners with Exponentia to develop a suite of Performance Management applications that measure and track enterprise performance for their clients.
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June 20, 2004 Mobile.tsn.ca, TSN's mobile site featuring live scoring, stats and stories, is launched today. Exponentia designed, developed and delivers the mobile site, which is the feature sports link on all Bell Mobility phones.
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November 17, 2003 Exponentia signs a blanket contract to provide interactive services for EMMIS Communications, the 7th largest radio group in the U.S.
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"Race for the Gold: The Winter Olympics Just Got Social" By Christopher Mack at insidesocialgames.com
Vancouver, BC | February 15, 2010
Last week, we took a look at a social sports web site called NFL Canada Social Games, powered by Playaction. Making use of Facebook Connect, its collection of social, prediction-style games created a friendly competition, of sorts, complete with the opportunity to win prizes. Playaction now has a Canadian sports sequel of sorts, a gaming app for 2010 Vancouver Winter Olympics!
With the Opening Ceremonies beginning just this weekend, our NFL Canada friends have released, in tandem with the Vancouver Olympics, an official, social, and bilingual prediction game called Race for the Gold or Visez L’or.
Empowered through Facebook Connect, players are able to seamlessly sign in to the site and make predictions on upcoming events. Each list is based on the games scheduled for that day (though you can view previous days), and users can see a basic gauge next to their votes representing how others are voting. And, of course, all of this can be published to your Facebook feed.
Facebook FeedUnfortunately, unlike NFL Canada, there are no prizes to be won here. However, based on your Facebook profile when you connect, the site assigns you to your home country, and your profile picture is accompanied with the corresponding flag. As one might expect, the game has leaderboards (which can be sorted by overall, Facebook friends, or just by country), and the inclusion of flag icons creates a small sense of national pride. Considering it a virtual Olympics for those of us that can’t ski… or just hate the cold.
In line with this digital competition, the site also awards the top three pickers each day with interactive medals – obviously gold, silver, and bronze – that is displayed in a separate, leaderboard-like section aptly named “Medals.”
The social implications for Race for the Gold are simple, but as with the NFL Canada website, it does create a sort of environment reminiscent of friends making predictions in a living room. Only this time, it’s international.
To that end, that international prowess is what is most important. Again, Race for the Gold was created directly with the Vancouver 2010 Winter Olympics. Not only does this mean that the overall site has information about the events themselves, but it represents the most recent social, international, and official use of Facebook to connect people. |
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